Hello, I'm Rachel, and I am a certified Google AdWords and Analytics Professional pursuing my Masters of Management (Marketing) at the University of Melbourne.
WORK EXPERIENCE
Digital Media Manager RBBI - DUBAI, UAE | JUN 2015 - DEC 2017

• Set up new paid search & social campaigns, ad groups, and accounts and aided in the creation of new paid marketing initiatives.
• Performed daily account management of pay per click accounts on Google AdWords (Search, Display Network & YouTube), Facebook, Twitter and other such platforms for a variety of clients.
• Maintained and monitored keyword bids, account daily and monthly budget caps, impression share, quality score and other important metrics.
• Managed Display network placement lists on AdWords and through other contextual advertising platforms.
• Set up campaigns using leading Ad Serving technology platforms such as MediaMind (Sizmek).
• Optimised the campaign performance and ensured delivery based on client objectives.
• Developed proposals to meet client objectives, while

increasing Engagement and Brand Awareness

• Defined KPI goals for clients and developed digital

strategies based on these goals

• Built monthly campaign reports for clients and provided

insights to develop future strategies and improve performance
Marketing Executive FLUKE NETWORKS | DEC 2014 - JUN 2015

• Provided timely and comprehensive solutions to client

questions about product issues

• Sought out new clients by using current network of

contacts at industry trade shows & conferences
Financial Analyst GOLDMAN SACHS | MAY 2013 - JUL 2014

• Managed the daily projection of the availability and total

quantity of stock to the trading desk commonly known as Trade Date Positions.

• Efficiently performed Daily Cash & Stock Reconciliations

EDUCATION
Master of Management (Marketing) UNIVERSITY OF MELBOURNE 2018 - PRESENT
Bachelor of Business Management ST. JOSEPHS COLLEGE OF COMMERCE 2010 - 2013
AWARDS
MENA Digital Awards 2017 Best Performance Campaigns (Gold) - ADIB Mar 2017
MENA Search Awards 2017 Young Search Professional - Runner Up Jan 2017