Marketing specialist with more than 6 years of professional experience in product marketing management in the Consumer Electronics and Telecommunications Industry.
Education RMIT Master in Marketing | 2020
Work Experience:
Smart Communications Inc. Brand Officer | April 2016- May 2018
Career Highlights:
• Successfully launched an innovative calling app named Free Bee targeted for Overseas Filipinos. • Achieved an overall user base of 50,000 downloads during Q2 2018 and an average of 45% month-on-month revenue growth from prepaid subscriptions. • Obtained 13,000 Facebook fans during Free Bee’s launch phase and enjoyed highly positive user engagement rate and reviews.
ASUS Technology Philippines Inc. Product Marketing Officer | August 2011- March 2016
Career Highlights:
• Achieved No.3 local smartphone market share during Q3 2015 from sales performance and product awareness for the ZenFone 2 lineup. • Contributed in achieving 600,000 sell-out units for ZenFone 2 and 40,000 units for the Zenpad and increased mindshare and brand equity through strategic marketing initiatives. • Successfully launched a thematic campaign for the first official digital brand endorser of the ASUS Zenfone 2. • Earned three positions within a span of 4+ years for exhibiting drive and demonstrating potential to take on higher responsibilities.