I am a marketing professional with experience in both digital and traditional platforms. With the ever-evolving modes of marketing I love to learn, apply and innovate to make work fun and challenging. Presently pursuing master’s in Marketing Communication at the University of Melbourne.
I believe the future of building brands and successful marketing strategies lies in the right utilisation of everything digital~ Social Media Marketing and Content Marketing to name a few. I have worked towards making marketing collateral easy, engaging and optimised to be delivered to the right audience.
Across my career, I have developed marketing and brand strategies for product categories such as FMCG and Fashion connecting with consumers through interactive content on platforms such as Facebook and Instagram. Email direct marketing (EDMs), customised web posts and YouTube Ads are few other skills that I have utilised to achieve conversions and higher ROI.
As I have worked my way through operations to marketing, I am efficient in understanding both the business goals, consumer demands & market trends. I am a believer in continuous learning, thinking out of the box, and being agile to adapt to new methods of to achieve business goals.
My skills include: Market Research, Social Media Marketing, Email Marketing, Strategy development, Brand Development, Vendor Management, Negotiation, Category Management, Competitive analysis, Content curation, Inbound Marketing, etc. Tools Used: MailChimp, Bronto, Canva, WordPress, Instagram for Business, Facebook Ads Manager, Oracle ERP tools, Magento, Hubspot, Hootsuite
I am a good team player with excellent leadership and people management skills. Enthusiastic, cheerful and a good listener.
I am a writer of stories and travel journals currently converting them into blogs. Thank you for dropping by my profile!