Melbourne

Master of Information Technology

University of Melbourne

Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules 

ToFuture Education

Marketing Research Assistant

Guangzhou

Bachelor of Public Relations

Sun Yat-sen University

Participated in an important project - Coca Cola museum promotion. Drafted bidding content, contacted media to promote the project, and produced social media posts to advertise it.
Managed internal corporate culture and organised business cultural events to build up team spirit. Wrote and distributed press releases for company and clients.

Guangdong Swire Coca cola

Public Relations Intern

Managed the social media platforms for the client - Hennessy, one of the most famous wine brands, including WeChat and Weibo
Monitored the social visabily of the brand and produced public relation reports
Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages, including Martel and Rémy Martin

Ruder Finn China

Social Media Intern

Wei Zhao Profile

Wei Zhao

Melbourne VIC, Australia

89,291XP

5activities

25skills

About Wei

Experience

Top Skills

XP by Category