Aashka Vaidya Profile

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Aashka Vaidya

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About Aashka

Objective - Looking for a casual job opportunity in the field of marketing, sales, or media communication to enhance my learning experience during my masters programme as well as develop my personal skills.
WORK EXPERIENCE BRAND CONSULTANT – ID8 MEDIA SOLUTIONS September 2015 – To October 2016 Creating strategies and quarterly plans of execution to improve, maintain or re-brand the organization and ensure they stay relevant in the competitive market of lifestyle and fashion. Accounts handled were Marks & Spencer and Tommy Hilfiger.
Key Achievements Successfully re-branding Marks & Spencer from a brand for middle-aged, high-quality and comfort clothing to young, trendy and fashionable. This was confirmed through a feedback received by key media houses and a considerable increase in the sales in the 2nd quarter of 2016.
COUNTRY HEAD (ALUMNI & PUBLIC RELATIONS) - AIESEC INDIA June 2014 – July 2015 Planning and creating overall strategies for media, digital marketing and alumni engagement and leading a team of 24 individuals from across India and providing training through conferences and webinars
Key Achievements Re-connecting with over 100 alumni nationally and alumni relations was taken as a key focus for many local offices for the next year. Also, 4 national conferences, 4 regional conferences, a leadership seminar and a stakeholders dinner was successfully organized and hosted.
SOCIAL MEDIA EXECUTIVE - WIZDUMB April 2014 – June 2014 A casual/part-time opportunity at a media consultancy start-up. Key area of responsibilities was to gradually introduce social media management as a service offered and attracting more clients for the same.
Key Achievement Successfully signing on 3 new accounts only for social media management.
Strengths (Personal)
o Enthusiastic to learn o Proactive problem solver o Public speaking o Value-driven o Creative
Stregnths (Professional)
o Digital & print media management o Event management o Team management o Leadership & strategic input o Project management