Our extensive expertise in the multicultural consumer space is an imperative asset to any brand wanting to access Australia’s 11+ million multicultural audience, who are either born overseas or have at least one parent born overseas – an audience representing over $100 billion in revenue.
Targeting these audiences effectively should go beyond language translations and tap into deep-rooted cultural drivers to influence purchase decisions.
-Media planning and buying -Grass-roots community engagement -Public Relations -Experiential -Creative development -Language trans-creation, translation, cultural testing -Integrated campaigns -Digital marketing -Social media marketing -Competitive analysis and research