Parkvile

Masters of Global media communication

The University of Melbourne

marketing

communication

Master Degree - Masters of Global media communication

1. Collected global sponsorship-related data and analyzed relevant market information as well as model competitor cases. 2. Evaluated Mercedes-Benz sponsorship and co-branding projects and made valuable recommendations. 3. Drafted 65-page Chinese and English briefing book of the 19th annual conference of Yabuli Chinese Entrepreneurs Forum sponsored by Mercedes-Benz.

Shanghai Ogilvy Marketing Communications Consulting Co., Ltd. -Beijing

Marketing Intern

I am an international student doing masters of Global media communication in Unimelb. I have done the internship related to marketing, PR and event planning. I love organizational work and communicating with people. 

1. Output weekly operation analysis report of Wechat and Weibo account through the statistical summary of key indicators and the analysis of contagious contents and effective transformation. 2. Responsible for brainstorming content topics and part of copywriting to improve platform traffic. 

Weber Shandwick

Digital Team Intern

1. Planned and coordinated 6 commercial and fashion events up to 100 people; Prepared project proposals, communicated collaboration details with project parties (Emporio Armani and CBA, etc.); Contacted with media resources and arranged event schedules; 2. Developed and executed marketing plans for QuickBook and a local broker agency. 3. Responsible for business development of yacht

Roxie Ma / Master Degree - Masters of Global media communication

Masters of Global media communication

The University of Melbourne

Progress

Skills