Guangzhou

Bachelor of Public Relations

Sun Yat-sen University

Qualitative & Quantitative Research Methodologies

Data Collection Techniques 

Data Analysis

Human-centered Design

Adobe Photoshop

Microsoft Office

Bachelor Degree - Bachelor of Public Relations

Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings
Studied demographic data to determine optimal targets, competitor offerings and tactics for persuasion
Managed full-cycle marketing and advertising strategies including estimating costs, managing resource allocation and adjusting production schedules 

ToFuture Education

Marketing Research Assistant

Participated in an important project - Coca Cola museum promotion. Drafted bidding content, contacted media to promote the project, and produced social media posts to advertise it.
Managed internal corporate culture and organised business cultural events to build up team spirit. Wrote and distributed press releases for company and clients.

Guangdong Swire Coca cola

Public Relations Intern

Final year master student at University of Melbourne, experienced in qualitative and quantitative data collection and analysis
Highly proficient in conducting comprehensive literature reviews, providing computational research support and preparing samples and specimens for testing
Capable of JAVA/Tableau/MySQL and proficient in Excel/PowerPoint/Word; Adept at presentation/digital design/strategic planning
Estimated to graduate by June 2020 and having full work right visa Collaborative, creative person with great passion for working

Melbourne

Master of Information Technology

University of Melbourne

Managed the social media platforms for the client - Hennessy, one of the most famous wine brands, including WeChat and Weibo
Monitored the social visabily of the brand and produced public relation reports
Performed in-depth competitor reviews to check competitor activities with ad placement, keyword use, placement bids and landing pages, including Martel and Rémy Martin

Ruder Finn China

Social Media Intern

Wei Zhao / Bachelor Degree - Bachelor of Public Relations

Bachelor of Public Relations

Sun Yat-sen University

Progress

Skills