Sandy Bay

Master of International Business

University of Tasmania

International Marketing

International Management

International Law

Teamwork

Public Speaking

Report Writing

Strategic Management

Doing business in China

Master Degree - Master of International Business

-	Provided executive support, advice and reported directly to Student Learning and Academic Development (SLAD) department in relation to event and volunteer management. Also, I was responsible for responding to messages/ comments on our Facebook page as well as developing engaging social media contents, resulting in 2.5 times increase in the number of followers. 

Events Officer

- Proposed and executed a cost-effective and creative communication and engagement strategy that improved student engagement and participation in the sustainability survey, proven by an increase of 11% in survey responses and 23% in completion rate.
- Analysed and interpreted  data using SPSS and NVivo, produced recommendation report.
- Designed marketing collateral using Canvas.

Research Intern

After completing advanced marketing degree, I continued to pursue degrees in  Accounting and  International Business to strengthen my skills in budgeting and evaluate a marketing campaign (costs vs gross sales) in an international context. 
Meanwhile, my enthusiasm in serving community has driven my career trajectory to work related to improving community engagement and sustainability. I worked at the university as a Campus Event Officer for its community program called Mumford’s Pride and Research Assistant within the Infrastructure Services & Development (ISD) department. During this time, some of my significant achievements are as follows:  

- Enhanced social media performance, brand awareness and engagement of Mumford’s Pride program through deploying Facebook,  direct email, events, word-of-mouth, resulting by 2.5 times increase Facebook followers and an addition of 135 new volunteers within 7 months. 
- Initiated and executed marketing communication strategy on social media platforms for the University of Tasmania’s Student Sustainability survey, resulting by the growth of 10% and 23% in response rate and completion rate, respectively. 
- Assisted the ISD department with the development of the Student Sustainability Survey Report 2016-2018 that involved performing a quantitative and qualitative analysis of almost 2,000 survey responses.

I am striving for continuous improvement through introspection for continuous learning, willingness to help others solve their problems, and actively participating in training courses, lectures and workshops to expand my horizontal and vertical knowledge. 

My specialities:
- Market research analysis using SPSS, NVivo, Excel and Survey Monkey. 
- Developing an integrated marketing communication strategy. 
- Event and project management.



Melbourne

Bachelor of Accounting

Royal melbourne Institute of Technology

-	Evaluated current marketing and promoting activities, identified opportunities and worked in a group of five interns to the development of an event marketing plan which resulted in 15% increase in Facebook followers, generated 43 new customers without exceeding the budget. 
-	Used Adobe Illustrator to design merchandise and gift, posters and marketing collateral. 

S&W Consulting Group

Sales/Marketing Intern

Bachelor of Marketing

Trang Tran / Master Degree - Master of International Business

Master of International Business

University of Tasmania

Progress

Skills