Hi, I'm David, an experienced marketing and sales strategist, leader and mentor.
With over 25 years of marketing experience in top tier FMCG corporates, I have personally launched over 100 branded products and had the opportunity to be a part of major business transformations.
​I love new experiences which has led to a broad career across categories and channels including retail, foodservice, P&C, pharmaceuticals, kids gaming and into the world of e-commerce and digital marketing.
My philosophy is that big brands are channel agnostic and a brand should develop a relationship with the end consumer. Todays consumer and B2B shoppers are more channel agnostic than ever before in their behaviour to discover, trial and purchase brands.
It brings me joy to add the strategic and executional insight to help brands connect with their audience and improve real ROI.
Digital marketing empowers brands to engage with end users like never before while they discover, consume and revisit our brands. An omnichannel approach enables brands to:

• Leverage data to re-engage contacts across channels
• Improve audience profiling and media efficiency
• Provides a seamless personalised brand experiences across email, social & search rather than clunky touchpoints.

The last 2 decades of training and experience has honed my talent to identify buying journeys, segments, touchpoints and providing strategic, analytical, and digital marketing expertise to maximise commercial performance.